There was once an Instagram account called Sporty & Rich.
But hobbies do not stay hobbies for long in the modern age.
As her following grew, Ms. Oberg envisioned a print magazine.
She envisioned a small line of merch: simple hoodies and tote bags and hats embroidered with “Sporty & Rich.” Then she began to envision a different life for herself — one of less hustle and more leisure.
She moved to Los Angeles in 2018, and now her T-shirts are printed with phrases like “Health Is Wealth!” and “Drink More Water!”
Persons:
Ralph Lauren —, Frank, Phoebe Philo’s, Barack Obama, Joe Namath, Emily Oberg, Oberg, ”, —
Organizations:
”, tote
Locations:
Bedford, Stuyvesant, Brooklyn, Los Angeles